← Episode 01

Intro to Built by Designers

A visual color workspace that helps brand designers move from mood to an accessible system.

● Tony NaccaratoJune 28, 202629 min listenDesign
Built by Designers · Podcast

Conversations with designers using AI to turn ideas into products.

Press play to hear the full interview, or read the transcript below.

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A closer look

Screenshots

Mood canvas
System view
The Interview

Transcript

About You

Tony Naccarato: Tell us who you are.

Lena Ortiz: I’m a brand designer and creative technologist. I care about color systems that feel as expressive as a studio wall.

The AI Workflow

Tony: Where did this project actually start—Figma, a prompt, a notebook, or directly in code?

Lena: A mood board and a notebook. The prompt box came last on purpose.

Rapid Fire

Tony: Your most-used AI tool today?

Lena: Still Figma—with AI inside the canvas, not as a separate chat.